What are the key promotion strategies of the brand?
The key promotion strategies of Swensen's were the ice cream franchise parlors to serve a premium ice cream in a wide variety of flavours and all presented in creatively designed Sundaes. They used brand awareness, brand image, product positioning, increase sale volumes and support sale promotion, vie TV program, Internet, Billboard and etc.
::::For example of Swensen's Advertising Campaigns::::
This is the cue commercial adevertisement of Swensen's Ice Cream from Thai television commercials presented the rage of ice cream Sundaes is this outlets specialty as a unique selling point. This television adevertisement also promoting ice cream Sundaes at reasonable price and its favorites among the young. Besides, core cmmunicative message or the aims of this campaign are to create brand awareness and support sale promotion campaigns. However, in my view to describe the brand value is fun and an emotional for impace appeal in this Thai television advertisement.
::::For example of special promotions of Swensen's::::
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