Today I started to learn the issue of blog evolution because “your blog is your brand” and we need consider to the content, the design and the language using become a good. Moreover, I got the in formations and knowledge about product strategy, Philip Kotler, brand promise, brand impact and brand value. You know there are six main processes of product strategy such as R&D, branding, warranty, packaging, service and support. Also in Philip Kotler consists of create customer value, unique selling point and branding. All of them the students should apply the knowledge and mention some information into the blogs. But now as you know my blog is still no more information yet about that. Anyway I will try to create the knowledge and put the information in my blog bit by bit. Next class I have a happy time with our role-play about job interview and I very appreciate your comments by Aj. Gob again.